Book Cover Design for Principles of Proteomics

Principles of Proteomics

Book cover design variations for the title Principles of Proteomics, Second Edition by Richard M. Twyman for Garland Science a Division of London based publisher Taylor & Francis.

My approach was to diminish the overall darkness of the spotted green graphic that author provided for cover use. Eliminating most of the black background and over enhancing the effect of horizontal movement and highlighting the unique spotting achieved the desired look with a crisp type treatment. The top cover was the winner in this event.

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Mathematics Series Book Cover Designs

Mathematics Series Book Cover designs by Armen Kojoyian

The following three book covers were designed as series approach for the publisher Eye On Education in Westchester, NY recently purchased by Taylor & Francis a London based publisher.

Authors for these text gave strong visual input in the design approach stressing the importance of showing movement, light, and motion which the core graphics succeeded by using the effect of a classroom door slightly ajar and wooshing light. A added challenge was to demarcate the class levels that each text focused on through grades K-12. Each distinct level was set off by different color combinations as well as entering different math formulas and symbols pertaining to each of the three class groups.

La Luz del Bajío Exhibition at Espresso 77

AKojoyianpostcard.inddA evening mix of Fine Art and Musical Talent

Armen Kojoyian of EXIT Kingdom Realty, Forest Hills, and Armen Meschian of EXIT Realty Landmark, New York, will be featured, live, at Espresso 77. The Jackson Heights, Queens venue hosts an opening reception on February 8, 2013 from 7:00pm – 10:00pm.

“Armen and Armen” are more recently known for their impressive array of residential real estate transactions in prominent Jackson Heights locations. They have been engaged as exclusive agents for the last several years and have earned local trust for their business acumen and attention-grabbing marketing, both online and in the street. On February 8th, their new collaboration is to produce an evening of art, which will feature original photographs by Kojoyian themed “La Luz del Bajío” , and live musical backdrop by Meschian. The event is hosted by Espresso 77, a local Jackson Heights hot spot frequented by the duo between real estate related appointments.

ABOUT THE PHOTO EXHIBITION “La Luz del Bajío”
“La Luz del Bajío” is a photographic essay focused on the Spanish Colonial grandeur and life found in Guanajuato and San Miguel de Allende, Mexico. The Bajío is a vast central plain that includes the states of Guanajuato and Querétaro. Guanajuato the boyhood home of Mexico’s famous muralist, Diego Rivera.Known for being one of the most devoted bastions of Mexican Catholicism The Bajío’s colonial churches feature splendid Spanish Baroque and Neo-Gothic details. The Bajío is where in April 1915, during the Mexican Revolution, General Álvaro Obregón provoked decisive battles against Pancho Villa. Villa’s troops lost outside Celaya.

ABOUT THE ARTISTS
Armen Kojoyian
A versatile artist, designer, illustrator, and photographer. Armen specializes on book cover design, and book project management. Among his many noteworthy accomplishments are the official Boston Marathon poster, and the children’s book A Drop of Honey published by Simon and Schuster. As staff designer at McGraw-Hill, Armen had the privilege to design Nobel Prize winner Dr. Leland Hartwell’s first edition of Genetics: from Genes to Genomes. Kojoyian designed the second edition of Human Sexuality by Dr. Ruth Westheimer for Lippincott Williams & Wilkins. He illustrated the children’s book called Baxter Shares His Bear for the Bon-Ton stores. Armen’s career in publishing includes all facets of design and production, from designer to art director, as well as being a traditional and digital illustrator. He has designed and illustrated for all divisions of the book and magazine publishing industry. To learn more visit: www.akojoyian.com

Armen J. Meschian (a.k.a. J. Armen)
New York based musician, composer and producer. Noteworthy credits include over fifteen published releases and five movie soundtracks. Performance highlights include the Kodak Theatre in Los Angeles, CA, Electrafire modern rock opera, Bat Boy rock musical and ABC World News. To learn more visit: www.jarmen.net

VENUEESPRESSO 77 
Espresso77 located at 35-57 77th Street, Jackson Heights, NY, 11372, phone 718.424.1077

About EXIT Realty
EXIT is a proven real estate business model that supplies single-level residual income – for agents, security, stability and direction; for agents’ families, security in the form of beneficiary and retirement residuals. EXIT’s MIND-SET Training Systems offer the industry’s best hands-on, interactive sales training. State-of-the-art technology, including the Digital Marketing Strategy, gives home sellers the edge in a competitive marketplace. A portion of every transaction fee collected by EXIT International is applied to its charitable fund. To-date, over $2 Million has been pledged to Habitat for Humanity. For more information, please visit www.exitrealty.com

Advocate for Pro Book Cover Designers

Thank you tenfold Nathan Shumate for being the defender, advocate and promoter of professional book cover designers and saying what has been long overdue and necessary against the prevailing winds that are diluting a once glorious creative venue called The Book Cover!

Creator of ‘Lousy Book Covers’ by Nathan Shumate, author 

read complete article at link

(EXCERPTED)
The reasoning which can prompt a writer with no marketing or design experience to feel qualified to be his or her own art director, or even artist, is seductive: Who, after all, knows and understands the book better than its author? Especially among those who have never been published professionally (i.e., by a third party), the finished book probably represents a labor of love, carefully crafted directly from the heart’s desire in moments snatched from career and family. If the purpose of a cover is to express in instant visual impressions the gestalt of the book within, who better to know intuitively and unerringly how to reveal the appeal of the book than the one from whose mind and heart it sprang?

The reasoning, I said, can be seductive. Unfortunately, it can also be flat-out wrong. Print design is a mode of communication all its own, and there is at least as much study and experience involved in gaining a competence in design skills as there is to becoming a credible wordsmith. If you don’t think that a cover designer is automatically qualified to write a book to go with his cover, you should admit that the converse is true: a book’s author is not automatically qualified to design her own cover.
(EXCERPTED)

Witch Hunter’s Amulet Cover Showcased in NYC

The Witch Hunter’s Amulet by Marco Lobo had the honor of being the finalist and winner of the 2012 “50 Great Writers You Should Be Reading” presented by TheAuthorsShow.com 

The steps taken to create the dramatic cover of The Witch Hunter’s Amulet are on exhibit at a showcase of designer Armen Kojoyian’s book covers at the Maram Pharmacy on the corner of 77th St. and 37th Ave, in Jackson Heights, New York, from November 9th through December 9th. The process to encapsulate the dynamic subject matter of this book in an illustration required researching period dress and cultural icons of Portugal’s violent occupation of Goa, India, in the 16th Century. Once the design came together, Kojoyian created a type design of subtle impact that would not smother the impact of the illustration. Other book covers by Kojoyian are also on display, the far window showcases the cover of the famous sci-fi author, Philip K. Dick’s Puttering About in a Small Land.

CENGAGE the Bain Capital of Publishing

Cengage Learning is among the companies that have put in initial bids for McGraw-Hill Companies‘ education business, according to a Reuters report. Other interested parties include Bain Capital, Thomas H Lee Partners and Apollo Global Management.

Reuters reported that the business, the world’s second largest education company, could be valued by sales at around $3bn.

In a conference call with analysts last week, McGraw-Hill chief financial officer Jack Callahan said that the company was evaluating other options to a spin-off of the textbook business, including a potential sale.

McGraw-Hill announced last September that it would split into two publicly traded companies, McGraw-Hill Financial and McGraw-Hill Education, following calls from minority shareholders for the business to restructure.

Reuters also reported that Cengage was considering a bid for online education services company, EmbanetCompass. In a credit note last month, Standard & Poor described Cengage’s financial risk profile as “highly leveraged” and said the company had “less than adequate” sources of liquidity to more than cover its needs over the next 12 to 18 months, with sources suggesting this might drive Cengage to consider acquisitions to boost cash flow.

Cengage c.e.o. Ron Dunn said: “It wouldn’t be appropriate for us to comment on what McGraw-Hill might or might not do with respect to a sale or spin-off of its education business. With regard to Cengage Learning, we continue to generate strong cash flows from operations and we are very confident that we can service our debt while continuing to fund our business at appropriate levels as we lead the migration to digital solutions in all our markets.”

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